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<title>愛華時商店 - Alfex Watches</title>
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<a href="#">主頁</a> / <span>品牌歷史</span>
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<p>我們的故事已經展開了超過65年。自1948年起，我們已是瑞士南部意大利語區提契諾州唯一的製錶公司。我們並非由任何一所大型鐘錶集團擁有，我們是一個獨立的瑞士製錶品牌，同時我們的設計多年來備受讚譽。</p>
<p>從成立初期至今，我們ALFEX一直把設計和簡約定為品牌的首要元素之一，同時致力讓產品融入日常生活中，成為令人感到自豪的品牌。</p>
<p>為了實現這個願境，我們每一隻腕錶均於瑞士設計和組裝。設計團隊透過與前線同事的緊密合作把握市場趨勢，讓嶄新的概念轉化成腕錶設計。此外，我們擁有來自世界各地的設計師團隊，他們來自墨西哥、意大利、德國、丹麥、瑞士等地。正因有他們的參與，我們才能創造出獨一無二的腕錶設計。至今，ALFEX腕錶已銷售至全球超過50個國家及地區。香港的ALFEX (HONG KONG) CO. LTD. (瑞士愛華時香港有限公司)更是品牌的直屬公司, 代理香港，澳門及大中華地區的唯一瑞士授權機構，經銷ALFEX腕錶產品及提供售後服務。</p>
<p>-- Stephan Theusinger (Manno, Ticino, Switzerland)</p>
<p>與我們保持聯繫，現在就登記訂閱我們的電子報，從此成為第一個獲得我們最新資訊的人。在我們的旅途上，我們的設計多次獲得國際大獎，如：德國紅點獎(Red Dot Award)、美國芝加哥優秀設計獎(Good Design Prize)等。</p>
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<h3>我敢，成就與別不同</h3>
<p>隨著ALFEX近期的產品, 成就了品牌一直以來的口號</p>
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<div class="meta-date">
<span class="year">2017</span>
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<h3 class="en">SMARTWATCH</h3>
<img src="../img/2015_smart watch2.jpg">
<p>Alfex推出首款瑞士製造的SmartWatch</p>
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<div class="meta-date">
<span class="year">2016</span>
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<h3 class="en">IKON COLLECTION</h3>
<img src="../img/2014.jpg">
<p>ALFEX推出了豐富色彩斑斕的IKON手錶</p>
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<div class="meta-date">
<span class="year">2014</span>
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<h3 class="en">ALFEX 65TH ANNIVERSARY</h3>
<img src="../img/2013.jpg">
<p>ALFEX慶祝成立65週年，制定新的品牌策略，以聚焦於設計成為品牌的核心價值</p>
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<span class="year">2013</span>
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<h3 class="en">UNIQUE AUTOMATIC WATCH LAUNCHED</h3>
<img src="../img/2012.jpg">
<p>全新自動腕錶具有獨特的PWP1- 11機芯在巴塞爾鐘錶展推出</p>
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<div class="meta-date">
<span class="year">2012</span>
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<h3 class="en">WINNER "RED DOT AWARD"</h3>
<img src="../img/2009-2010_5624.jpg">
<p>Alfex產品榮獲“紅點獎”型號：5624</p>
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<span class="year">2010</span>
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<h3 class="en">WINNER "GOOD DESIGN AWARD"</h3>
<img src="../img/2009-2010_5624.jpg">
<p>Alfex獲得由美國芝加哥雅典娜建築與設計博物館頒發的“最佳設計獎”：型號：5624</p>
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<h3 class="en">2ND COLLABORATION WITH THE SWISS ART SCHOOL"</h3>
<p>第二次與瑞士應用藝術學院HEAA ARC的合作</p>
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<div class="meta-date">
<span class="year">2009</span>
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<h3 class="en">WINNER "GOOD DESIGN AWARD"</h3>
<img src="../img/2008.jpg">
<p>Alfex獲得由美國芝加哥雅典娜建築與設計博物館頒發的“最佳設計獎”：型號：5567</p>
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<h3 class="en">ALFEX 60TH ANNIVERSARY</h3>
<img src="../img/2008_5587.jpg">
<p>品牌慶祝成立六十週年。為了紀念這個代表性的日子，於Bernhard Russi系列裡推出記念款“Giant Alarm Pazzola”，型號：5587</p>
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<div class="meta-date">
<span class="year">2008</span>
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<h3 class="en">BRAND SPOKESPERSON</h3>
<img src="../img/2007 -.jpg">
<p>品牌代言人，阿爾卑斯山滑雪冠軍Bernhard Russi為Alfex創建了Badus和Lucendo手錶。 同年，Alfex與瑞士應用藝術學院合作</p>
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<div class="meta-date">
<span class="year">2007</span>
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<h3 class="en">WINNER "GOOD DESIGN AWARD"</h3>
<img src="../img/2006.jpg">
<p>Alfex獲得由美國芝加哥雅典娜建築與設計博物館頒發的“最佳設計獎”：型號：5468</p>
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<div class="meta-date">
<span class="year">2006</span>
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<h3 class="en">WINNER "GOOD DESIGN AWARD"</h3>
<img src="../img/2005.jpg">
<p>Alfex獲得由美國芝加哥雅典娜建築與設計博物館頒發的“最佳設計獎”：型號：5514 和5515</p>
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<h3>ALFEX @ AICHI JAPAN</h3>
<img src="../img/2005_5494_PR.jpg">
<p>Alfex參加了日本愛知世博會，展出其限量版“Cervino”5494型</p>
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<div class="meta-date">
<span class="year">2005</span>
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<h3 class="en">WINNER "GOOD DESIGN AWARD"</h3>
<img src="../img/2003.jpg">
<p>Alfex獲得由美國芝加哥雅典娜建築與設計博物館頒發的“最佳設計獎”：型號：5488</p>
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<div class="meta-date">
<span class="year">2003</span>
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<h3 class="en">WINNER "RED DOT AWARD"</h3>
<img src="../img/2002.jpg">
<p>Alfex產品榮獲“紅點獎”型號：5438</p>
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<div class="meta-date">
<span class="year">2002</span>
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<h3 class="en">MOVED OFFICE TO MANNO</h3>
<img src="../img/2001.jpg">
<p>因為快速擴張，Alfex的總部和生產線搬到了Manno的新大樓。</p>
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<div class="meta-date">
<span class="year">2001</span>
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<h3 class="en">WINNER "GOOD DESIGN AWARD"</h3>
<img src="../img/2000_5400.jpg">
<p>Alfex獲得由美國芝加哥雅典娜建築與設計博物館頒發的“最佳設計獎”：型號：5400</p>
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<h3>MEMBER OF SWISS WATCH INDUSTRY FH</h3>
<p>Alfex一直是瑞士鐘錶行業聯合會的成員。</p>
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<div class="meta-date">
<span class="year">2000</span>
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<h3 class="en">WINNER "RED DOT AWARD"</h3>
<img src="../img/1998.jpg">
<p>Alfex產品再三獲得“紅點獎”型號：5360</p>
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<span class="year">1998</span>
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<h3 class="en">WINNER "RED DOT AWARD"</h3>
<img src="../img/1997.jpg">
<p>Alfex再次獲得“紅點獎”型號：5301</p>
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<div class="meta-date">
<span class="year">1997</span>
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<h3 class="en">WINNER "RED DOT AWARD"</h3>
<img src="../img/1996.jpg">
<p>Alfex首次獲得漢堡設計中心Nordrhein-Westfalen設計的“紅點獎”， 型號：5217</p>
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<div class="meta-date">
<span class="year">1996</span>
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<h3 class="en">LAUNCH NEW MODEL</h3>
<img src="../img/1994_5233.jpg">
<p>ALFEX其中一個非常成功的產品型號 5233</p>
<hr/>
<h3>INTERNATIONAL COOPERATIONS</h3>
<p>開始與國際知名設計師合作</p>
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<div class="meta-date">
<span class="year">1994</span>
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<h3 class="en">LAUNCH NEW MODEL</h3>
<img src="../img/1988.jpg">
<p>ALFEX其中一個非常成功的產品型號 4693</p>
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<div class="meta-date">
<span class="year">1988</span>
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<h3 class="en">LAUNCH NEW MODEL</h3>
<img src="../img/1987.jpg">
<p>ALFEX其中一個非常成功的產品型號 4565</p>
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<div class="meta-date">
<span class="year">1987</span>
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<h3 class="en">MEANINGFUL COLLABORATIONS</h3>
<p>與知名品牌DIOR合作開發共30多款不同系列,同時往後也與Borbonese 和 Disney 合作</p>
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<div class="meta-date">
<span class="year">1986</span>
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<h3 class="en">LAUNCH NEW MODEL</h3>
<p>新系列的產品發佈</p>
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<div class="meta-date">
<span class="year">1985</span>
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<h3 class="en">ROYAL AIR FORCE MODEL</h3>
<img src="../img/1983.jpg">
<p>大英博物館合作製作的“皇家空軍手錶”系列</p>
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<div class="meta-date">
<span class="year">1983</span>
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<h3 class="en">FOCUS: DESIGN</h3>
<img src="../img/1981.jpg">
<p>公司的CEO Mr. Hans U. Saurer 把品牌定位成設計品牌並投放大量資源於設計的方針上</p>
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<div class="meta-date">
<span class="year">1981</span>
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<h3 class="en">LAUNCH NEW MODEL</h3>
<img src="../img/1979.jpg">
<p>ALFEX其中一個非常成功的產品型號1055</p>
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<div class="meta-date">
<span class="year">1979</span>
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<h3 class="en">ALFEX IS BORN</h3>
<img src="../img/1974.jpg">
<p>Mr. Ferdinand Gindraux 重新從SSIH Group 買回FEREX 公司, 並請Mrs. Alfa Grosa 和 Mr. Paul Perlmutter 重新加入公司, ALFEX 品牌正式成立.</p>
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<div class="meta-date">
<span class="year">1981</span>
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<h3 class="en">MILESTONE</h3>
<p>Ferex SA 合併成Economic Swiss Time of Basel 的一份子, 也即是SSIH Group.</p>
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<span class="year">1960</span>
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<h3 class="en">FOUNDATION FEREX SA</h3>
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<p>Mr. Ferdinand Gindraux創立了一所鐘錶公司Ferex SA, 總部設於瑞士的Lugano.</p>
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<span class="year">1948-1960</span>
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