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<title>愛華時商店 - Alfex Watches</title>
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<h2>最新消息</h2>
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<div class="news_date">FEB 25, 2019</div>
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<h1>SAVE THE DATE: ALFEX @ JEWELS & WATCHES IN UTRECHT</h1>
<img src="../img/cover_no_side_watches_1_1024x1024.jpg">
<p>We are pleased to present you our new Spring collection at</p>
<p><b>Jewels & Watches - Jaarbeurs Meetup, Utrecht<br>
10 - 12 March 2019 (09.00 a.m. – 6.00 p.m.)<br>
Stand N. X1.RV13</b>
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<div class="news_date">OCT 29, 2018</div>
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<h1>ALFEX MECHANICAL COLLECTION: THE PASSION FOR WATCHMAKING, THE MAGIC OF AN AUTOMATIC MOVEMENT</h1>
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<p>As every watchmaker we have a passion: the mechanical movements.<br>That's why we are launching a new Swiss made AUTOMATIC collection!</p>
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<div class="news_date">FEB 25, 2019</div>
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<h1>PR FALL 2018 DESIGN COLLECTION: LIFE IS NOT BLACK AND WHITE</h1>
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<p>For 70 years, Alfex, the independent watch company based in the Canton of Ticino (South of Switzerland) has been driven and inspired by design and Swiss standards of quality.</p>
<p>These values are fundamental for the brand and through the accurate research and development of its products, Alfex embodies its slogan DARE TO BE DIFFERENT!</p>
<p>We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.</p>
<p>Alfex watches are Swiss made, classical but innovative, and they are produced with high quality components.</p>
<p>After the Basel collection, inspired by the light and its transition to darkness, for its Fall collection Alfex takes inspiration not only by the white and the black but also by colors.</p>
<p><b>RAINBOW DROPS - ref. 5784</b></p>
<img src="../img/topslide_website_FW2018_5_large.jpg">
<p>Rainbow drops, the Alfex lady watch ref. 5784, is a lovely and gracious timepiece out of the new Fall collection.</p>
<p>The color give personality to the watch, but in a nice and feminine way, without being aggressive or flaunted.</p>
<p>Three versions have an off-white dial decorated with semicircular lines and 4 peach/topaz simili stones. The watches have a padded off-white or brown leather strap, or a steel polished meshband.</p>
<p>Four executions have a silver dial finely enriched by five colored simili stones. The wide range of leather straps offers a great choice even to the most demanding lady: off-white, soft pink, brown and blue. Not to forget the possibility to have a steel polished meshband.</p>
<p>All the watches are equipped with a Swiss movement, a sapphire crystal, antiallergic components and steel polished case.</p>
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